Anti-Stigma Resources








Posters for Download

Letter (8.5″x11″) Workplace | Classroom

Ledger (11″x17″) Workplace | Classroom

Poster (17″x23″) Workplace | Classroom




MDSC strives to assist organizations in raising awareness and reducing stigma. One of the best methods of reducing stigma is by displaying posters that provide key activities that we can all do to promote healthier environments. Download and print these posters for display.These are all free and we encourage you to use them. We can also develop larger posters for your business, school or for any other requirement you may have. We can add your logo to the file and email you the posters for printing. Please contact us directly for this service.Thank you for helping raise awareness, educate others and reduce stigma.





Elephant in the Room is a national anti-stigma campaign designed to eliminate stigma associated with mental Illness.


When you display your blue elephant, you show that you care about the wellness of others, that THIS is a safe place to talk about mental illness without fear of being looked upon differently or stigmatized. When you see our little blue elephant, you know that THIS is a safe place to speak about any mental health issues you or a family member may be having. You will be treated with respect and dignity, you will not be stigmatized in any way, and you will find support and understanding.


MDSC Elephant in the Room Anti-Stigma Campaign has been significant. We have distributed over 15,000 elephant so far. We have received many requests from organizations and companies who want to implement the Elephant in the Room Campaign in their place of workplaces, schools and organizations. We are very happy that our recent campaign partners include the seven locations of Mental Health Support Network South East Ontario, Toronto Catholic District School Board, and Cope, the Student Mental Health Initiative at McMaster University who have created an exceptional video on Elephant in the Room campaign.


Taking ActionStigma can seem invisible but its effects are not. People with mental illness say that stigma can be worse than the illness itself. Taking action against stigma begins with you and your own recovery. The small blue elephant is a powerful symbol. People place it on their desk at work or carry it in their car. They put it anywhere they want to signal a stigma free zone where you can talk about mental illness.In order to get your own elephant in the room, go to CanadaHelps and dedicate your donation to fighting stigma. Be sure to fill in your name and address.

Waterloo Catholic District School Board Implements EITR


Check out this CTV Story on our augmented reality app created by students at Sisler High School in Winnipeg.



MDSC Anti-Stigma Resources

Stigma research and anti-stigma programs:  From the point of view of people who live with stigma and discrimination everyday. This paper examines the contributions and limits of stigma research. It reviews and comments on the findings from the Mood Disorders Society of Canada’s Stigma Research Workshop in October 2006 and presents further MDSC thoughts and activities. (PDF English)


Stigma and discrimination – as expressed by mental health professionals. Anecdotal reports of consumer and family experiences of stigma and discrimination are numerous. At the Mood Disorders Society of Canada’s (MDSC) October, 2006 Stigma Research Workshop (supported by the Institute of Neurosciences, Mental Health and Addiction (INMHA), the Public Health Agency of Canada, and Health Canada) the focus was on identifying top research priorities (PDF English)


Bell Let’s Talk Initiative (Link)


Post Traumatic Stress Disorder: Out of Sight, Not Out of Mind. MDSC hosted a roundtable attended by over 75 thought leaders to discuss the serious, and often misunderstood illness of PTSD and the how to reduce the social stigma that surrounds it. (PDF English)


Stigma – The Hidden Killer. People who live with mental illness and their families often state that the stigma associated with their diagnosis was more difficult to bear than the actual illness. (PDF English)


Workshop on Ending Stigma and Discrimination, and Achieving Parity in Mental Health: A Physician Perspective. (By the Canadian Medical Association, the Canadian Psychiatric Association, the College of Family Physicians of Canada, and the Canadian Paediatric Society). The report documents an invitational workshop to build shared understanding among physicians about the sources of stigma in the health care system, and recommend action to end stigma and discrimination and achieve parity in mental health (PDF English)